Job Description
Activation Manager Jobs Jakarta, An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources
Job Details
ROLE POSITIONING AND OBJECTIVES
The role is responsible for working closely with partners to translate their demands into users, journeys, business stories, data questions, and features that fit in and add value to a coordinated digital activation plan, to define, measure, and continuously improve digital marketing activities.
- Reports to: Head of Video
- Reporting Level: Individual Contributor
- Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
- Support direct-to-consumer activation strategy in line with the business strategy for the market to drive brand performance and deliver on business goals
- Collaborate with the agency, key stakeholders, and cross-functional teams to develop strategic and operational plans and ensure their effective and efficient execution to drive business growth
- Manage and control the deployment of direct-to-consumer activity
- Proactively seek improvements opportunities to increase activity and cost efficiency
WHAT SUCCESS LOOKS LIKE
- Demonstrate positive relationship-building skills in engagements with key stakeholders, cross-functional teams, and agency
- Deliver KPI targets, in line with the goals of the Business Unit
- Consumer acquisition model optimization (financial perspective) to ensure business sustainability
ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE
- Degree in Marketing, Communications, Economics, or business-related disciplines
- At least 3 years of professional experience, with a deep understanding of all aspects of direct-to-consumer/activation and marketing strategy in FMCG (preferably Tobacco and Alcohol)
- Track record of both developing strategies to meet goals and executing effectively on that strategy
- Exposure to a multi-national and cross-functional work environment is a plus
- Ability to collabs and work effectively through relationships, persuasion, and influence
- Having fair commercial acumen and a sense of deep personal responsibility for the organization’s success
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!