We are seeking an exceptional and strategic sales leader to join our team as the Director of Sales at Customer.io, overseeing the EMEA/APAC markets. As the Director of Sales, EMEA/APAC, you will be responsible for managing and building a high-performing team of account executives in the EMEA (Europe, the Middle East, and Africa) and APAC (Asia-Pacific) sales regions. Your primary objective will be to drive revenue growth and expand our customer base in these key markets. The Director of Sales will report to the VP of Sales.

Key Responsibilities

  • Lead, mentor, and develop a team of account executives, providing guidance and support to help them achieve their individual and team targets.
  • Develop and execute a comprehensive sales strategy for the EMEA and APAC regions, aligning it with the company’s overall sales objectives.
  • Drive the sales cycle from prospecting and qualifying leads to closing deals, ensuring a consistent and efficient sales process.
  • Foster strong relationships with key stakeholders, including C-level executives, within target accounts to understand their business needs and position Customer.io as a strategic partner.
  • Collaborate closely with marketing, customer success, and product teams to align sales efforts with overall company goals and ensure a seamless customer experience.
  • Stay up-to-date with industry trends and competitor activities to identify new business opportunities and strategies for growth.
  • Leverage the product-led growth and self-service model to complement the sales-led side of the business, ensuring a cohesive and integrated approach.
  • Analyze sales performance data and provide regular reports to executive management, highlighting key insights and recommendations for improvement.
  • Continuously assess and improve sales processes, tools, and systems to optimize efficiency and productivity.
  • Create and nurture a feedback loop with Product, Engineering, Customer Success, and Marketing.
  • Alongside the VP of Sales & leadership team, they will help to craft and execute the overall sales strategy for Customer.io’s offerings, from initial lead through the entire customer lifecycle to maximize revenue.

Additional Responsibilities:

  • Collaborate with cross-functional teams to develop and execute go-to-market strategies and campaigns that drive customer acquisition and revenue growth.
  • Identify and pursue new market opportunities and partnerships to expand Customer.io’s reach and market presence.
  • Drive a culture of customer success within the sales team, ensuring a customer-centric approach and long-term customer satisfaction.
  • Provide sales leadership and support for large, strategic deals, working closely with the account executives to develop and execute winning sales strategies.
  • Develop and maintain strong relationships with industry influencers, partners, and thought leaders to enhance Customer.io’s brand reputation and generate referrals.
  • Actively participate in industry events, conferences, and speaking engagements to showcase Customer.io’s expertise and thought leadership, on an as-needed basis.
  • Collaborate with the product team to provide customer feedback and insights for product enhancements and new feature development.


  • Bachelor’s degree in business, marketing, or a related field (MBA preferred).
  • High-Growth B2B software sales leadership executive with Director, Regional VP, or VP tenure at a successful SaaS company.
  • Strong understanding of the EMEA and APAC markets, with a network of contacts in key industries.
  • Excellent communication and interpersonal skills, with the ability to effectively influence and negotiate at all levels of an organization.
  • A demonstrated track record of success selling into the Marketing vertical.
  • Track record of building world-class sales organizations with the consistent ability to win deals.
  • Strategic mindset and a results-oriented approach, with a focus on driving revenue growth and achieving sales targets.
  • Strong analytical skills, with the ability to leverage data to make informed decisions and drive sales performance.
  • Self-motivated and proactive with a high level of initiative and a strong sense of ownership.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Joining Customer.io means being part of a collaborative and innovative team dedicated to transforming how businesses engage with their customers. If you are a passionate sales leader with a proven track record of success and a desire to drive growth in the EMEA and APAC regions, we would love to hear from you.

To apply, please submit your resume, along with a cover letter detailing your relevant experience and why you are interested in joining Customer.io as the Director of Sales.

Note: This is a remote position, and we welcome candidates from anywhere in the EMEA regions.

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today over 5,300 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering on-target earnings (OTE) starting at $260,000 USD (or equivalent in local currency), dependent on experience and subject to market rate adjustment.

Benefits at Customer.io include:

  • Unlimited PTO – we encourage 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
  • 100% medical, dental, vision, and supplemental insurance for you and your dependents
  • 16 weeks paid parental leave – for birth, adoption, or foster care
  • 401k retirement matching – up to 5% dollar for dollar match to retirement contributions
  • Health and wellness allowance – Up to $200 USD per month that can be used for your healthy living needs, including gym membership, acupuncture, massage, or bike repairs
  • Home office stipend – Up to $2,000 USD to help you get your home office set up so you can do your best work
  • Internet + cell phone reimbursement – Up to $200 USD per month for your internet and cell phone plans
  • Co-working space reimbursement – Up to $300 USD per month for those times you’d prefer to work in a co-working environment
  • Learning + development – Up to $2,000 USD reimbursement per year to use on conferences, books, classes, or workshops – anything that will help you develop your skills
  • 1 month paid sabbatical after four years at Customer.io – to treat yourself to a vacation, or spend however you choose
  • Opportunities to meet in-person with your peers throughout the year
  • Flexible schedule, work anywhere you want! – as long as you have a reliable internet connection and some overlapping work time with your manager, you can work where and when you want

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Join us!

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

How to apply

Apply at the link below and tell us why you’re interested in the position! We plan to respond to all applicants with a status update about your application.

Here’s what you can expect from our hiring process:

  1. 45-minute video call with a Recruiter
  2. 45-minute video call with the Hiring Manager
  3. 30-minute video calls with three members of the team
  4. Take Home Assignment
  5. Assignment Review Call with three potential team members