Overview

About the Company: 

Hey there! Paperboy is a specialized newsletter growth agency dedicated helping our clients get more subscribers to their email newsletters. Our clients are generally “creators” and have public personal brands — books, podcasts, information products, etc.  

Distinct from traditional email marketing agencies, Paperboy focuses exclusively on promoting newsletters rather than products. We do this through a number of methods including partner collaborations, guest swaps, referral reward programs, paid ads, lead magnets and more. 

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How we roll: We’re a laid-back, fully remote team. Micro-managing is not our thing! 

Commitment: This is a part-time role, but we’re looking for people who are in it for the long haul. Plus, there’s an opportunity for it to grow into a more substantial full-time position if you’re interested in that sort of thing. 

Availability: As a part-time role, we understand you may have other commitments (so we’re not looking for an exclusive situation) but we are looking for someone who can really become part of the team. Tl;dr: So if you’re a freelancer with a bunch of other clients, that would not be a great fit. We’re looking for people that maybe have one other thing going on. 

About the role: 

At Paperboy, the Account Manager / Growth Strategist plays a pivotal role in driving our mission to amplify newsletter growth for our clients. This dynamic role combines the analytical and strategic facets of growth marketing with the interpersonal skills of client management.

Key responsibilities include:

  • Client Collaboration: Building and maintaining strong, long-lasting client relationships, ensuring their needs are met and expectations exceeded.
  • Strategic Growth: Implementing and overseeing a variety of marketing initiatives (see below)
  • Cross-Promotion Initiatives: Identifying potential partners for cross-promotion, understanding our clients’ value propositions, and proposing ideas for guest post swaps.

The ideal candidate will be a blend of a strategic thinker, a proactive executor, and an exceptional communicator, keen to drive growth and forge lasting partnerships. A background in content marketing/copywriting would be beneficial. 

Primary Responsibilities:

Client Onboarding and Audit:

  • Understand the client’s current value proposition, audience and marketing funnel.
  • Researching audiences, understanding brand personas, and identifying potential partners for collaboration.

Cross Promotion Initiatives:

  • Research potential partners with similar or like-minded audiences for cross-promotion.
  • Propose and manage guest post swaps, shoutouts, and other forms of collaboration between our clients and potential partners.

Copywriting / Content Strategy

  • Help to develop lead magnet ideas, promotional blurbs, and compelling landing page/email copy as required.
  • Help rewrite landing pages / sales funnels 

Project Management:

  • Oversee project tasks using Notion and ensure timely completion.
  • Regularly check the task database to prioritize work.
  • Manage communications with clients through Slack.
  • Collaborate with other team members, like the Facebook ad specialist, to ensure the successful implementation of strategies.

Technical:

  • Some basic set up and management of tools as needed. We have detailed documentation available for platforms like ConvertKit and Sparkloop, so previous experience is not required but experience with some email providers is valuable. 

Reporting and Optimization:

  • Monitor the performance of various growth levers.
  • Tweak and optimize strategies to ensure maximum growth for clients.
  • Provide client strategic recommendation based on performance of growth strategies. 

Skills and Qualifications:

  • Written Communication: Good at conveying information and updates both internally and to clients.
  • Research Skills: Ability to understand a client’s industry and value proposition and find potential partners for cross-promotion.
  • Project Management: Experience in managing multiple tasks and ensuring timely delivery.
  • Technical Savviness: Even without prior knowledge of tools like ConvertKit and Sparkloop, the ability to quickly learn and adapt to them using detailed documentation. 
  • Analytical Skills: Ability to analyze the performance of different growth levers and make informed decisions.
    Team Collaboration: Ability to work in a team environment and coordinate with various stakeholders.
  • Sales funnels: Experience with sales copy and / or sales funnels is nice to have but not necessary. 

Backgrounds

You might be a great fit for this role if you have a background in content marketing, growth marketing or digital marketing.  

Other Desired Traits:

  • Adaptability to learn on the job.
  • Proactive in seeking solutions and improvements.
  • A keen interest in newsletter growth and marketing.
  • Attention to detail.
  • Familiarity with Notion is a bonus.

Tagged as: Mid-level

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