Overview
Luxury Presence is seeking a highly skilled and motivated Paid Media/Ad Buyer Specialist to join our growing digital marketing team. The ideal candidate will have a proven track record in managing successful paid media campaigns, a strong understanding of various advertising platforms, and a commitment to delivering exceptional results for our clients. If you are an analytical, results-driven professional with excellent communication skills and a passion for digital advertising, we would love to hear from you.
Responsibilities:
- Develop, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads) to achieve client objectives and KPIs.
- Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments.
- Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements.
- Regularly monitor budgets and adjust bids to optimize ROI and achieve predefined KPIs, such as CTR, CPA, and ROAS.
- Create and test compelling ad copy and landing pages to improve conversion rates and user experience.
- Stay current with industry trends, platform updates, and best practices to continuously improve campaign strategies and performance.
- Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns.
- Effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders.
- Continuously seek opportunities for professional development to enhance skills and stay ahead in the rapidly evolving digital advertising landscape.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 3+ years of experience in managing paid media campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads).
- Strong analytical skills and proficiency in analyzing campaign data to draw actionable insights and optimize performance.
- In-depth understanding of audience targeting, segmentation, and persona development.
- Excellent copywriting skills and a keen eye for design and user experience.
- Familiarity with keyword research tools and techniques.
- Experience with A/B testing and optimization to improve campaign performance.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Strong problem-solving skills and adaptability to stay ahead in a rapidly evolving industry.
- Commitment to ethical advertising practices and maintaining a positive reputation in the industry.
$70,000 – $75,000 a year
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